The Best Skin-Care Trick Is Being Rich
Earlier this month, Amanda Mull wrote about the ways in which mainstream beauty media promote the idea that “if you find the right product and live the skin-care lifestyle (No alcohol! No dairy! Don’t enjoy anything!), then you will be rewarded with the glow of the youthful and righteous.” In reality, Mull explained, “You can drink as much water and wear as much sunscreen as you want, but the most effective skin-care trick is being rich.”
I work in a retail clothing establishment that also offers skin-care and beauty products. The price range is from almost decent ($30 for a cleanser) to really high end (a $200 face cream). Our customers are mid-40s to 80-plus. Many want “the fix”: take the crow’s feet away, what about sagging jowls, pick up the grooves around the mouth. The search for endless youth is indeed endless, and while we are in the business of providing help, we can’t create miracles or stop the clock. The best I can do, as an honest broker, is to suggest alternatives without making promises that won’t be kept by the product. Some customers appreciate that and understand the limitations of the aging process and what cosmeceuticals can do. But many of our customers will continue to live in a state of denial, and won’t buy unless we/the products “promise” a reversal of the impact of time.