The explosive tell-all about President Trump, Fire and Fury, has been available for purchase for less than a week, but many of its readers are ready to render a verdict on its impact. For the president’s detractors, the bestseller offers bona fide proof that Trump is unfit for office; for his supporters, it is nothing more than tabloid fiction written by an author with a questionable reputation.
The salacious and embarrassing details Fire and Fury reveals about the Trump administration’s first year in the White House, paired with the book’s widespread popularity, has allowed the president to once again engross millions of people—and not just in the United States. The book has managed to clear bookshelves and top bestseller charts across the globe, and it’s attention that some have deemed a crisis for a president seemingly obsessed with his image. But the book’s global domination is hardly a loss for Trump. If anything, it’s a coup.
The book’s international popularity mirrored its U.S.-based reception. In Singapore, some bookstores ran out of copies less than 24 hours after it was released. In the U.K., it only took minutes. “Fire and Fury has generated a level of interest that we haven’t seen in a political title in quite some time,” Sandra Taylor, the head of PR and events for the London-based book retailer Waterstones, told me, adding that the title “is set out to be the biggest political book of the year.” That’s no small prediction for a country that’s facing its own set of political challenges. Meanwhile, Fire and Fury has also topped Amazon’s bestseller charts in Australia, Canada, and Germany.