The #BringBackOurGirls hashtag movement, which is intended to pressure the Nigerian government to accelerate efforts to rescue more than 250 girls captured by Boko Haram, has somehow resurfaced a three-year-old hashtag and dragged a group of unwitting celebrities into a cause they knew nothing about.
One of the strategies of the those trying to promote #BringBackOurGirls message has been to have people, particularly celebrities and politicians, to take a photo of themselves holding a sign that bears the hashtag, as First Lady Michelle Obama did here:
In addition, people have begun spreading images of celebrities holding another hashtag sign, #RealMenDontBuyGirls, presumably in response to Boko Haram's threat to sell the kidnapped girls in to slavery. Unfortunately, that hashtag — which the BBC reports has been tweeted thousands of times in last couple days — actually has nothing to do with the Nigerian kidnapping. It was conceived three years ago, as part of an anti-human trafficking campaign, launched by Ashton Kutcher and Demi Moore.