New York Times political editor Carolyn Ryan was so excited about an upcoming article that she couldn't help but tweet-brag about it to her nearly 7,000 followers:
There's a very unusual, groundbreaking NYT story coming 2nite.I can't say too much but it'll make u rethink- well, I should stop.Stay tuned— carolynryan (@carolynryan) December 9, 2013
What I mean is that it is a stunning story. And may change things— carolynryan (@carolynryan) December 9, 2013
Whoa, that sounds like a pretty big deal.
The New York Times has a pretty good track record when it comes to producing groundbreaking stuff, so you can imagine that people were excited. What was it? When would it go up?? HOW WOULD OUR WORLD CHANGE???
Headsup:Now it sounds like it won't be up til after Homeland. Maybe not til a.m. I'm going home. All I'm saying is it's powerful. I like it.— carolynryan (@carolynryan) December 9, 2013
Here comes the hashtag mockery:
BuzzFeed Revealed to Be Performance Art by Moonies #nytguesses— Justin Miller (@justinjm1) December 9, 2013
Probably lame. Awesome doesn't need hype and real scoops can't wait. #NYTguesses— Adam Rawnsley (@arawnsley) December 9, 2013
Anthony Weiner and Huma Abedin’s Post-Post-Scandal Playbook. #nytguesses— Jody Rosen (@jodyrosen) December 9, 2013
For Even Actual Journalism, First an Upworthy Twitter Tease #nytguesses— Slade Sohmer (@SladeHV) December 9, 2013
I hope for the sake of whoever wrote that story that it lives up to Ryan's proclamations and then some. "Stay tuned."
Update, 9:20 pm ET:
Ok, it's going up in the morning. And everyone wants me to stop asking about it. I'm going home to watch Homeland. It's great story though.— carolynryan (@carolynryan) December 9, 2013
Update, 11:08 pm ET:
If you don't want to wait for NYT to get around to putting the article up, what is very likely to be it is up now on the Las Vegas Sun, via the New York Times wire service. BuzzFeed's Andrew Kaczynski discovered it, of course.
It's about homeless children in New York City.
Update, December 9 12:05 am ET:
Hope you got a chance to read the story, because Las Vegas Sun just pulled it. It's very sorry for breaking the embargo. From its Facebook: