Fukushima Nuclear Crisis Turned Into Fashion Statement

A French fashion magazine promotes an "artistic video symbolizing nuclear panic"

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And we thought that writers opining about the loss of sushi, iPads and Priuses after the Japanese earthquake and tsunami were a tad insensitive. In the wake of of the ongoing precarious developments at the crippled Fukushima Daiichi Nuclear power station, a French fashion magazine has decided to transform Fukushima into a fashion statement. EVER magazine has posted online what they call an "artistic video symbolizing nuclear panic."

Set to what sounds like bombing raid sirens and blaring techno, "nuclear panic" includes head-spinning fast cuts to and away from an anonymous bejeweled character. While it's hard to properly contextualize the magazine's incentive to create this artistic vision, on first glance, the video seems to recall other ill-timed natural disaster fashion poses including Vogue Italia's BP oil spill-themed editorial last August.

As Nick Greene at The Village Voice notes, even for those who don't understand fashion, it's never good to invite comparisons to Zoolander's unfortunate, hobo-themed Derelict fashion campaign:

PARIS ATOMIC - 23.03.11 from EVER MAGAZINE on Vimeo.

[h/t: Boing Boing via Runnin' Scared]

This article is from the archive of our partner The Wire.