When you're a superhero, no one ever cuts you a break.

The Shopping Avenger knew it was only a matter of time before some sort of Avenger manqué would try to seize the scepter of consumer advocacy for his own pathetic self. After all, given the fabulous success and worldwide renown (and healthy self-regard) of the Shopping Avenger, why wouldn't some cheap hustler follow him on the path of glory he has single-handedly hacked through the jungle of corporate malfeasance and customer dissatisfaction?

So now comes a publication calling itself Consumer Reports, a sad spectacle of faux-Shopping Avengerness. Consumer Reports is published by a group calling itself the "Consumers Union," which claims to have been founded in 1936. The Shopping Avenger laughs at this claim, because the Shopping Avenger knows that he himself is the originator of American consumer advocacy, back in 1999, or possibly 1998.
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