From an author’s point of view, the most important quality of any book is its done-ness. Once you accept that a book is as good as it is going to be, and as finished as you can stand to make it, the miasma lifts and you can move on—to the next writing project!
From a reader’s point of view, the most important qualities of a certain kind of non-fiction book are brevity, specificity, and humor. I’m talking about “theme”or “argument” books that address a current issue—as opposed to, say, biographies, which can be at their best when long and meandering, or narratives or histories, which are designed to immerse you in the details of another time and place.
When the purpose of a book is to advance a new or different way of thinking about a topic, it should be: as short as possible (so the reader gets the point efficiently); as specific as possible (so the reader can test the argument, and perhaps change future ideas or behavior); and as droll as possible (because, obviously).
American Manifesto: Saving Democracy from Villains, Vandals, and Ourselves, a new book by Bob Garfield, passes these tests. It is short, specific, and droll. It is very much worth reading, for ideas about the next stage in the world’s recovery from failed, weak, and in other ways troubled media systems.
Garfield is known to most of the world as co-host, with Brooke Gladstone, of the public radio show On the Media, from WNYC in New York. I’ve known him in that way, from listening to the show regularly and being an occasional guest on it. But I’ve also followed Garfield’s work through the years on the topic of this book—actual programs and systems to improve the media, both financially and substantively. In American Manifesto he pulls together many of the themes he has developed. The result is something that’s neither, on one extreme, a detailed, step-by-step “white paper”-style report on media improvement—nor, on the other, just an op-ed-scale lament.
Instead it’s part diagnosis, part prescription. As he puts it in the early pages, in a passage that gives an idea of his writing tone:
This book is a cry for help in three parts. The dry way of describing it: “An examination of the tragic confluence of the American preoccupation with identity and the catastrophic disintegration of mass media, yielding a society that may be irretrievably fractured, unless we act now.” A less dry way of putting it: “Run for your life. We’re being Dumptied.” As in Humpty, the self-satisfied jumbo egg that once sat atop a big, beautiful wall and wound up in countless irreparable pieces.
Take note: I am not speaking of Trumpty Dumpty. The greatest threat we face is not from a rogue president, but from ourselves.
The three parts that follow are about, first, social and political division; and second, the collapsing economics of traditional media. (“Media have been ‘disrupted’ like the Hindenburg was ‘disrupted.’ A three-century-old mass-media model has been blown to smithereens, and the surviving journalistic fragments are not only too poor to adequately watchdog the government, but also algorithmically segregated from huge swaths of the electorate. O, the humanity.”) The concluding third section is a six-point action plan for individual, corporate, and political remedies.
For most people who have followed the future-of-media debate, the book’s greatest value will be in part three, the recommendations. I won’t give away all of Bob Garfield’s action plan. But I will say that one of its main public-policy proposals involves modernizing antitrust laws and enforcement, to catch up with the technological, financial, and social realities of this age.
The title of that chapter is “No, Really, Trust Busting.” The term “trust-busting” comes of course from the original Gilded Age era, when new and maturing technologies (railroads, automobiles, mass production, mass communication, industrialized agriculture) created new fortunes and new inequalities. The Sherman Antitrust Act of 1890, the Teddy Roosevelt trust-busting efforts of the early 1900s, the rise of the labor movement, the state-by-state spread of reform laws—these were all responses. For democracy and civil society to survive after our Second Gilded Age, something comparable is necessary now. So Bob Garfield argues, and so I agree.
(By the way, one of the best political speeches I’ve heard on this topic was by a U.S. senator, back in 2016. You can read about the event where the senator spoke, which I happen to have attended, here, and get a PDF of the speech text here. Spoiler: The senator was Elizabeth Warren, and the speech was given long before she launched her presidential run. The event was titled “America’s Monopoly Problem: What Should the Next President Do About It?” It took place when most of the political world assumed that the “Next President” in question would be Hillary Clinton, because of her then-enormous lead over Donald Trump in the polls.)
I was glad to have read American Manifesto, and I think most media- or politics-minded people will be too. Congratulations to Bob Garfield on its done-ness, and good news for the rest of us in its brevity, specificity, and wit.