Read: The inadequacy of corporate social-responsibility programs
Friedman’s theory was wildly popular because it seemed to absolve corporations of difficult moral choices and to protect them from public criticism as long as they made profits. At the same time, it took CEOs down a peg—yes, they were resented even in 1970—by denying that they were visionaries with public responsibilities. And Wall Street saw dollar signs in the single-minded devotion to corporate profits.
But Friedman’s argument contained a contradiction that should have been evident even to readers back in 1970. He complained that business executives supported wage and price controls—a policy that President Richard Nixon would later implement. Friedman believed (with some justice) that wage and price controls would harm the economy. Thus, he claimed that the business executives, although “extremely far-sighted and clear-headed in matters that are internal to their business,” evidently became “short-sighted and muddle-headed” in matters of public import.
However, there is a simpler explanation for their behavior that does not require such a dubious theory of their psychology. Many business executives realized that wage and price controls would serve their business interest (no doubt by holding down the cost of labor and other inputs) and didn’t care whether they harmed the economy at large.
Friedman should have been, and probably was, aware of this possibility. An established business will make the most profits by eliminating competition; the tried-and-true method for doing that is to persuade the government to pass a law that discourages new firms from entering its market, or that in some other way reduces its costs. And if the purpose of a business is to “increase its profits,” as Friedman argued, then it is not only “clear-headed,” but also justifiable for a business to use its political influence to dismantle the free market that Friedman cherished.
Read: What GOP economists don’t understand about Milton Friedman
Indeed, the notion that the big public corporations are tribunes for the free market is quixotic. Big corporations are islands of socialism within our market economy: Their bigness protects them from competition for customers and workers. Because investors of capital benefit when product and labor markets are monopolized, CEOs are only too happy to accommodate them.
There are other, all-too-familiar ways that Friedmanesque businesses can maximize their profits. They can (like Facebook) break promises to respect their customers’ privacy. They can (like Twitter and Google) generate ad revenue by facilitating the transmission of hate speech. They can (as Exxon used to do) propagandize against climate science. They can (like Jimmy John’s) use illegal contract terms to deter their low-skill workers from quitting low-paying jobs. They can (like the tobacco companies and now the tech companies) push addictive products onto children, or (like Purdue Pharma) create a generation of drug addicts. And they can engage in corporate lobbying. The biggest problem with Friedman’s theory is that corporations can—and, according to his theory, should—use their influence in Congress to block laws that stop corporations from causing such harms.