The ranking of avant-garde foods of the moment reads like a 18th-century shepherd’s grocery list: oats, cheese curds, and sourdough bread.
That’s according to this year’s Google Food Trends report, for which the internet company compiles data on search queries and looks for seasonally adjusted patterns.
The report makes for interesting perusal, especially for those in the restaurant or Instagram-preening business. But it doesn’t say much about whether tastes are moving in any given direction. American food choices continue to be schizophrenic: We love carbs, we fear carbs. We want nontraditional pork recipes along with desserts our great-aunts would recognize, like bundt cakes.
Most of all, we want to figure out what to do with all the turmeric we just bought.
There’s some evidence that people are trying to be healthier, or at least more artisanal, at least in the “Domino’s Artisan Pizza” sense of the word. People are increasingly wondering where the nearest health food stores are, how to cook lobster tail, and whether almond milk is truly healthy.
This chart shows a few of these search terms, along with their index, or how high they rank compared to other searches, and their year-over-year growth percentage:
People want to know about obscure ingredients that have purported health benefits—especially turmeric. They are watching turmeric videos on YouTube and searching for turmeric recipes on Google—especially on Mondays. “Americans are trying to understand how to consume turmeric,” the report authors write empathetically. You’ll get there, Americans!