You don't get to be a big-time soccer star without sticking a winged instrument in your mouth and bobbing your head up and down.
Cristiano Ronaldo, Ballon d'Or winner, European Golden Shoe recipient, and former FIFA World Player of the Year, is now the face of a Japanese fitness tool called the Facial Fitness Pao.
After the device finishes fluttering like a set of exuberant cartoon whiskers, the users remove it and touch their face as if it say, "Yep, it's still there."
There are a few sites that suggest that doing facial exercises can somehow help tone or firm up the face. However, skin contains elastin, and it stretches out the more the face muscles move (thus: crow's feet, laugh lines). Your teeth, meanwhile, have little to do with your overall facial tone.
However, looking at Cristiano Ronaldo has a tendency to make one smile, and smiling, in turn, has shown to make people happy. So ... thanks Fitness Pao!