In January 1989, in the wake of the extreme measures passed by the Anti-Drug Abuse Act of 1988, the marijuana-centric magazine High Times ran an advertisement from a group calling itself the Freedom Fighters asking readers to join its “cannabis protest movement”:
“For three years we’ve been asking our readers to get involved in the cannabis reform movement,” the ad read. “During that time, we have witnessed the steady erosion of our civil rights. Now Congress has passed a truly reprehensible bill aimed at illegal drug users. Don’t you think it’s about time you stepped out of that cannabis closet you’re hiding in?”
The advertisement was primarily speaking to men. After all, the National Survey on Drug Use and Health reported that, even in 2012, men were nearly 50 percent more likely to smoke pot than women. High Times, with its centerfolds of scantily clad women and often boorish humor, has reflected those statistics for nearly 40 years. But, given the current softening of pot's political and social stigma, more women than ever are following the Freedom Fighters’ advice and are coming out of the “cannabis closet” by exposing themselves in public as marijuana users.
From articles about closing the pot gender gap to sociological studies of “Mary Jane’s Gender,” women and weed are a hot topic. Discussions of "hot bud-tenders" (the women who work at marijuana dispensaries) and how pot gives women a better sex life are rife. Yet larger questions—about who these women are, how they’re being portrayed, and what the effects of their “coming out” might be—remain.