Watertown has twice been voted as having the best water in Wisconsin. That’s why First Lady Michelle Obama is speaking there later today, as she launches a campaign “calling on every city to be a water town.”
That is, yes, a play on words. It is not a dystopian Kevin Costner Waterworld scenario; Mrs. Obama just wants every town in the U.S. to drink more water. The campaign is known as “Drink Up” and it encourages people to drink “even just one more glass a day.”
Obama's appearance today is just part of the campaign's “bi-lingual day of water messages on a dozen TV shows … which will involve hosts drinking water and encouraging viewers to drink water." The shows include Today, Good Morning America, The View, Live With Kelly and Michael, Late Night, The Tonight Show, The Late Show, The Doctors, and Rachael Ray. All will feature “Drink up” messages.
Why? That is the question.
“40 percent of Americans drink less than half of the recommended amount of water daily,” said Sam Kass, White House senior policy advisor for nutrition policy [sic?], yesterday. Kass and Mrs. Obama’s press secretary Hannah August attributed that statistic to a CDC study.
The problem is, though, that there is no recommended daily amount of water. If we knew how much we should be drinking, and it turned out we weren’t drinking enough, then yes, tell us to drink more. If they were telling us to replace soda in our diets with water, that would also be reasonable and potentially productive. They're explicitly not doing that, though.