Donating to charities for each video watched -- and hoping to supplant the "fake, violent, macho-centered" culture -- a nonprofit porn site is rethinking ethics for the industry.
Come4.org's FAQ includes the question "Is pornography intrinsically bad?"
Their answer is no, but with the substantial caveat that any argument defending the current state of Internet porn is tenuous at best.
Many people consuming free pornography think that the only risk they may run into is that of being discovered by others. This idea, however, is not just naïve, but also wrong, for the current model of consuming online sexual content has many negative implications for all of us.
They're referring to people being exploited and business models "subjugat[ing] our sexual imagination to marketing standards." By redirecting revenues to charities and letting a flow of ethical user-uploaded videos shape and drive their new site, though, creators Riccardo Zilli, Marco Annoni, and Daniele Marucci believe they can foster a healthy culture that "reflects the natural plurality of human sexuality."
As Annoni puts it, "The time has come to rethink, critically, the relationship between the Internet and sexuality, in its impact, role, form, and scope."
Come4.org will function like a social network, with profiles, contacts, and free user-generated content. It's like Facebook, but with the nature of the poking is different, and people are more forthcoming about their interest in sex. Users upload videos and then link them to a charitable cause of their choice -- a malaria prevention organization, for example. Then every time someone watches that video, mosquito net distributors (instead of the messed-up porn industry) get money. Everybody feels good.