Before the cosmetic surgery obsession came these early twentieth-century innovations in "beautification."
"You have a beautiful face... But your nose?" If you were alive in the early 20th century and you didn't like your nose, the good news is that you didn't have to resort to expensive, painful rhinoplasty. The bad news is that your other option involved this painful-looking and unsightly Trados Nose-Shaper. Model 22 was pretty popular in 1918, if the number of ads is any indication, but "Face Specialist" M. Trilety didn't stop there. By 1928, Trilety was a "Pioneering Noseshaping Specialist" who offered quick, painless and permanent nose correction with Model 25:
Isabella Gilbert must have spent a significant portion of her life distressed over her lack of dimples, because in 1936 she invented this spring-loaded contraption that promised to "make a fine set" by pressing a pair of knobs into the cheeks. This seems like a commitment you would have to take seriously, since real dimples don't just show up for a night out on the town.
Giant Stationary Hairdryer
Short hair was all the rage in the Twenties, but even a bob needs a good blowout. The first portable handheld hairdryer was invented in 1920, but that didn't stop some intrepid soul from building this massive industrial-strength version sometime soon after. Given that it stands on six legs and appears to be rather heavy, we can probably assume that this model didn't grab much of the hairdryer market.
Dr. Lecter's Mask
Anyone with "facial defects" in 1912 was fortunate to have Lillian Bender, who invented this super-comfy device which promised "removal of wrinkles and sagging flesh" by way of a fully adjustable rubber mask. Bender thoughtfully included an opening for the mouth, which was probably helpful since the elastic collar was tied corset-style around the throat.
Vibrators. Vibrators Everywhere.
Targeted vibration worked so well for hysteria that it was soon prescribed for curing everything from cellulite to cankles.
In 1910, the White Cross Electric Vibrator was advertised as a combination hip slimmer, dandruff buster and cure for "back lameness."
In the 1920s, its successor took the claims one step further and promised that the Venus-Adonis Electric Normalizer would do all that and improve "elimination."
By 1950 the Electric Spot-Reducer offered a 10-day guarantee that the user would lose pounds and inches "without risking health," which is at least half true.
Following soon after, a "multiple electric vibrator" for the scalp hit the market, promising to stimulate circulation in the "scalp and brain cells" in addition to removing dandruff and loose hair. The 480 vibrating pins were euphemistically called "artificial fingers," probably because they look sort of terrifying.
Remember Linda Evans' Rejuvenique mask? This was its grandma. In 1933, Dr. Joseph Brueck introduced "an electric face moulding mask" that contained a "battery of heating coils" to warm the face and melt away wrinkles and lines. If that seems uncomfortable and claustrophobic, no worries: "While milady is being made beautiful, she breathes through a tube set between the lips of the mask, and views the world through eyes cut where eyes should be."
Self-Service Chin Straps
Problematic double chin got you down? Cheer up: Ads for the Professor Mack's Chin Reducer and Beautifier from the 1890s say the device can eliminate and efface double chins, all while reducing "enlarged glands," assuming you pull the cords hard enough.
If your skin lacked that youthful glow sometime in the 1940s, the best available solution was to sit a spell under the Glamour Bonnet. The vacuum helmet reduced "atmospheric pressure around the beauty seeker's head," which inventor Mrs. D. M. Ackerman believed would help stimulate circulation and improve the complexion. And while a vacuum hose stole all of your oxygen, you could read through the handy plastic window.
You'd be hard-pressed to find someone who can tell you how magnets work, but one thing is for certain: they can cure just about anything. OK, it's not true, but no one mentioned that to Thomson, Langdon & Co., manufacturers of the Wilsonia Magnetic Corset, which advertised itself as both a remedy for indigestion, paralysis and nervousness and the key to a teensy tiny waist.
Miracle-Gro for Hair
Women weren't the only ones to benefit from high-tech beauty aids in the early 1900s. A slew of baldness-reversing devices flooded the market, all promising improved hair growth and slower hair loss. One such instrument was Merke Institutes' Thermocap, which was meant to stimulate dormant hair with heat and blue lights.
Taking that approach one step further, the hair and scalp device shown here stimulated the scalp by sending an arc of sparks from the blown glass attachments to the head. Seems legit.
Pinpointed Flaw Detection
No collection of crazy-looking beauty contraptions would be complete without a nod to Maksymilian Faktorowicz, purveyor of fine cosmetics since he opened up shop as Max Factor in 1909. In addition to his excellent lipstick and eyeliners, Factor is also famous for developing the Beauty Micrometer in 1932, an instrument designed to detect a woman's facial flaws so they can be corrected with makeup "by an experienced operator" before filming. The ad describes it as looking like a baseball mask, but that's only because Hellraiser hadn't been filmed yet.
This post originally appeared on Mental Floss, an Atlantic partner site.
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