What behavioral psychology reveals about your online photos: Comments and approval from other users end up being more important than the way you look.
PROBLEM: Social networking profiles say much more about you than you can ever control. But the manufactured feel of most profiles can be transparent. The factors that shape people's perceptions of our attractiveness based on profiles photos are complicated -- they don't just take things at face value as they're thrown into the Facebook ether. In making oneself look good (or bad), what really influences people?
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METHODOLOGY: Researchers recruited 104 college students and showed them various Facebook photos of the same user. They tested for reactions to two variables: social cues, which the study's authors define as nuggets of personal and social information about the user that can be gleaned from the photo; and congruence, which was measured in terms of the positivity of the comments associated with each photo.
RESULTS: Photos with more social cues -- that is, photos that revealed more context about the user -- were rated more highly in terms of physical attractiveness. Meanwhile, the presence of positive comments led onlookers to perceive users as more socially attractive. What's more, the researchers said, the tone of the comments actually had more effect on attractiveness ratings than did self-presented contextual information. "When other-generated comments are incongruent with the self-presentation," the authors wrote, "participants were less likely to perceive the profile owner to be more popular than when there is congruence, regardless of the amount of social cues present in the profile."