Taco Bell's new sensation has consumers eating out of its hand. Just how much is 100 million Doritos-based tacos, anyway?
Taco Bell's latest menu addition is selling like hot tamales. In the ten weeks since the company launched its Doritos Locos product -- essentially a standard taco cradled in a shell made entirely of the popular corn chip -- Taco Bell has sold 100 million of the culinary mashups to its fans (and to mildly curious passersby, probably). In comparison, it took 18 years for McDonald's to sell its 100 millionth burger, although the fast food industry back then was only just picking up steam.
The Locos may be a cash cow. But how do 100 million of them stack up nutritionally? Well, according to Taco Bell's own data, this is what a single order of Locos will get you:
The Locos weighs 78 grams. It carries 170 calories, 9 grams of fat, 25 milligrams of cholesterol and 340 milligrams of sodium. Upgrade to the Supreme version, though, and you'll get an 18 percent increase in calories, as well as a 22 percent jump in fat, and a 40 percent increase in cholesterol. Guilty diners can order the Supreme "fresco style," which replaces the cheese with a slightly healthier mix of chopped cilantro, onions, and tomatoes. Doing so cuts the fat from 11 grams to 8.25 grams.