Inserting visual markers into prepackaged foods could help us avoid overeating.
We've all been there. You start nibbling on some chips -- just a snack, you say to yourself -- and before you know it, you've reached the bottom of the bag. How does that happen? More importantly: how do we stop?
Researchers at Cornell University think they've discovered an answer to the second question. The solution involves colored chips that serve as an approximate visual indication of serving size. By slipping a colored chip every so often into a stack of normal chips, scientists found that study participants not only could report back how much they'd eaten with greater accuracy -- they also snacked less compared to control participants.
Study subjects were divided into two groups. One group was told to snack on a set of unadulterated chips while watching a video; the other group watched the same video but munched on a supply of chips in which one in every seven chips was dyed red. Researchers then repeated the experiment, inserting a red chip for every five normal ones. The subjects weren't told what the red chips meant, but at the end of the study, those who'd eaten the red chips had consumed about half as many as those who were eating from the normal supply.
