Sleeping pills were a dime a dozen in the '70s but Quaalude took off like none had before -- until the drug authorities stamped out its use.
I was talking to a 67-year-old relative about Quaalude at a recent family event. (Does this sort of thing happen to you all the time too, or is it just me?) I know her to be a friendly skeptic on the subject of drugs, and she has made it clear that she never used them herself -- she's a half-glass-of-wine-sends-me-to-bed type. But apparently Quaalude was different. To my surprise, she got a gleam in her eye, something like a faraway look, and said "Now that was a good drug." It was the only drug she'd tried, she said, and she'd only done it once, but she remembered it fondly. She would have done more drugs if they were like that.
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Here's the thing: More drugs were like that. Sleeping pills were a dime a dozen, and even if you had a preference for Quaalude, well, until 1973 Quaalude was, if not a dime a dozen, at least easy to come by, and probably not much harder for a decade or so afterward. Chances are that my relative wouldn't have used more drugs like that, because she didn't. And this makes sense: For all the hip and happy memories of Quaalude, it was just a sedative like the others, with the same basic set of risks and rewards. Most likely she didn't use it for the same reason she didn't use other drugs.
So why the nostalgia? I don't want to stretch the point too far. You can have nostalgia about paths not taken, and people aren't required to be logically consistent. And yet the two conflicting dimensions of her experience with Quaalude -- her reality of choosing not to use it, and her memory of it as a "good drug" that she would have done more of -- struck a chord. Like a few other brand name drugs, Quaalude has proved hardier as a cultural symbol than as a medicine. It is used to identify the cultural moment of the long 1970s, listed alongside other signifiers like wife swapping and bell-bottom jeans. It is, as the New York Post referred to it recently, a "retro" drug.