Meet Chad Roberston, the founder and owner of San Francisco foodie establishment Tartine Bakery. In this mouthwatering short documentary by 4SP Films, he talks about what goes into the perfect loaf of crusty bread. 

For more work by 4SP Films, visit http://www.4spfilms.com/.

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.