The Corn Refiners Association, a group that protects the interests of HFCS makers, is trying to change the product's name to "corn sugar"
I worry a lot about the ability of the FDA to set limits on the excess marketing practices of food companies. The latest cause for worry is the seemingly trivial fuss over what to call High Fructose Corn Syrup (HFCS).
HFCS is not especially high in fructose (its fructose content is about the same as that of table sugar) but the term has gotten a bad reputation and food companies have begun to replace this sweetener with table sugar.
The Corn Refiners Association, the trade association that protects the interests of the makers of HFCS thinks it can solve that problem by getting the FDA to allow a name change from HFCS to "corn sugar" (see my previous comments on this issue). The FDA has this request under consideration.
In the meantime, the Corn Refiners are using "corn sugar" in advertisements on two websites, cornsugar.com and sweetsurprise.com.
Last week, the Associated Press (AP) reported that the FDA is taking a dim view of this behavior. In a letter seen by the AP (but which I cannot find on the FDA website), the FDA has asked the Corn Refiners to cease and desist using "corn sugar" until the term receives regulatory approval.