A book looks at how the cerebral cortex has become a 21st-century version of Warhol's soup cans or Marilyn Monroes
Far from a mere motherboard, the brain has swollen into one of humanity's greatest obsessions. We have been trying to visualize it since antiquity, we have written countless books about it, we've even enlisted it in our pop culture satire. The brain, in fact, has become a pop culture fixture in and of itself. That's exactly what Davi Johnson Thornton explores in Brain Culture: Neuroscience and Popular Media -- a fascinating account of the rhetoric and sociology of cognitive science, exploring our culture's obsession with the brain and how we have elevated the vital organ into cultish status, mythologizing its functions and romanticizing the promise of its scientific study. The brain, it seems, has become a modern muse. (As Jonah Lehrer brilliantly notes in his Wired interview with Thornton, "If Warhol were around today, he'd have a series of silkscreens dedicated to the cortex; the amygdala would hang alongside Marilyn Monroe.")
From the media's propensity for pretty pictures like PET and fMRI scans, often misinterpreted or presented out of context to the misappropriation of the language of neuroscience in simplistic self-help narratives to the "anxious parenting" triggered by the facile findings of developmental cognitive science, Thornton offers a refreshing lens on the many contradictions in how we think about the brain as we continue to hope that making the brain calculable and mappable would also make it manipulable in precisely the ways we need it to be.