Chances are good that most readers of this page don't think much of franchised restaurants. We turn up our noses at their soulless uniformity and dreary aesthetics. The chains that license these franchises, however, couldn't care less about upscale preferences. They're too busy darting off to the bank. According to an August 2010 Business Wire article, restaurant chains report franchising to be their primary source of growth. During the worst recession in recent history, the top 400 restaurant franchisors saw their 2009 sales increase by 1.6 percent. The franchise, if these numbers mean much, simply makes good business sense.
Proof dots the American landscape. Virtually every one of the 400 franchises mentioned in Business Wire can be seen from the I-35 corridor running through my hometown of Austin, Texas. As with any strip of highway bisecting any big city, its frontage roads are lined with McDonald's, Subways, Starbuckses, Pizza Huts, Cracker Barrels, IHOPs, and, naturally, Longhorn Steakhouses. The effect, if not numbing, is hardly a source of pride for a city whose paean to local businesses is encapsulated in its ubiquitous mantra: Keep Austin Weird.
But weirdness doesn't go gently in Austin, even along the I-35 corridor. Indeed, situated on the western access road between Exits 232 and 233 is a diamond in the rough called the Whip In. The Whip In, which for over 20 years served as a convenience store with a notable beer selection, has recently evolved into an unlikely locavore sweet spot. It's there where you can now find some of the best Indian food in the city, dozens of taps of the country's highest quality microbrews, a broad selection of artisanal products, a nascent beer garden, and a postage-stamp stage showcasing the city's unparalleled musical talent. A recent Whip In visit involved picking up a bag of vegan tamales, spontaneously deciding to have a pint of the local 512 IPA, listening to James McMurtry sing a backwoods ballad called Choctaw Bingo live, and then having another IPA, this time with a bowl of curried eggplant. Not your average trip to the grocery store.