So, in recent big news: Inc. magazine put us on the list of Brooklyn's Best Entrepreneurs, alongside a privileged cohort composed of the likes of Brooklyn Brewery, Etsy, Steiner Studios ... what? If this continues, we're actually going to start taking ourselves seriously!
We're a little baffled by the attention. Last week, we got an email from a professor at Brigham Young University who was taking a group of business students to New York and wanted to know if we'd be willing to take a few minutes to talk about "the strategy behind People's Pops as an emerging brand."
Strategy? Is that what's happening while we're drinking wine on the sidewalk as we paint our sandwich boards? (One of which was stolen today ...)
We like being flattered, so we said yes, and after a long day in the kitchen, I sped over to the shop, spattered with raspberry juice and the rotten pong of things left perennially undone. The 19 students—clean-cut, well-mannered, inquisitive—had spent their morning at American Express and their afternoon at Johnson & Johnson. They looked at David and me expectantly. I told them our story, all of it—of how making pops for a one-day market with my prom date and his roommate most unexpectedly turned into a vibrant, dynamic business (manufacturing, retail, wholesale, catering) that, daily for the past three summers, has had us toeing the delicate balance between euphoria and despair ever so unpleasantly schizophrenically.