Despite skepticism surrounding the Healthy Weight Commitment Foundation pledge that its food industry members will sell 1.5 trillion fewer calories in the next five years, there is an emerging track record that suggests that food marketers are recognizing that they must deal with the spiraling-out-of-control obesity crisis ... or else. Witness the recent announcement by the American Heart Association- and Clinton Foundation-run Alliance for a Healthier Generation that soft drink giants Coca-Cola, PepsiCo, and Dr Pepper Snapple Group have reduced the number of calories shipped to schools by 88 percent since 2004. PepsiCo has gone one step further by unilaterally declaring that it will halt the sale of full-sugar soft drinks in primary and secondary schools globally.
With companies like Coca-Cola, Kraft Foods, and Campbell Soup participating in the Foundation's pledge, here's a preview of what's coming on grocery shelves. Don't expect traditional Coca-Cola to change (again), but readers are likely to see more visible displays of lower-calorie beverages like Coca-Cola Zero and Vitaminwater. Kraft will pull even more calories out of its Lunchables or reduce the size of Kraft cheese slices. And those Milano cookies from Pepperidge Farm may be just a wee bit less fatty. Anticipate that a plethora of packages will be "downsized," with a whole array of smaller portioned boxes, mini-packs, cans, and bottles to choose from. Even the food inside will be smaller.