A 1979 Rolling Stone feature on The Cars opened with an image from Ric Ocasek’s Ohio adolescence that seemed out of American Graffiti or some other idealization of post–World War II suburbia: a teenager souping up his dad’s car to race against his friends. In secret, Ocasek had tweaked the exhaust pipe of his family’s Mercury Comet so as to at least make a louder vroom, if not a faster ride. When his dad eventually found out, “there was hell to pay,” as Jon Pareles wrote. Of his then-livid father, Ocasek said, “He never understood why I did it.”
That story feels oddly resonant after Ocasek’s death at age 70-something (he long hid his birth date from the press). The grin-worthy yet heady music of The Cars partook of consummately American traditions while also rewiring them. Ocasek was a rule breaker, but a meticulous one. He understood rock and roll as a machine, but he also knew it as a vessel for passion, mystery, and defiance.
Formed in 1976 after Ocasek had organized and abandoned a series of less successful projects, the Boston-based Cars arrived with a miracle of a debut single, “Just What I Needed,” which is still its signature song. “I guess you’re just what I needed—I needed someone to feed,” went Ocasek’s lyrics, subtly defacing a familiar love-song line with an ambivalent sneer, a move he’d repeat over the course of his career. The song’s guitar splatters conjured lineage stretching from Chuck Berry. But the cool blue tones of the keyboard and the precise ticktock of the percussion also signaled a new era. Or rather a “new wave,” the term that would describe both the disaffected punk of the ’70s and the synth-powered dance tracks of the ’80s, thanks to the bridge The Cars built.
The band served up an impressive number of hugely agreeable sing-alongs from the time of its 1978 debut album, The Cars, through 1987’s Door to Door, after which the band didn’t play together again for more than two decades. Its catalog includes the clap-and-moan fun of “My Best Friend’s Girl,” the peppy MTV staples “Shake It Up” and “You Might Think,” and the reverberating, poignant ballad “Drive.” These are songs that everyone knows; they’re also templates for vast swaths of modern pop and rock. The New Pornographers owe Ocasek a debt, but so does Taylor Swift. It’s fitting that Ocasek served as an album producer for Weezer and No Doubt, two acts that were already zipping down a road that his band had paved.
It’s also notable that Ocasek produced works by the band Suicide, whose diffident and experimental noise-pop never had a chance of approaching The Cars’ success. For all his mainstream appeal, Ocasek had an ear for the weird. His lyrics pushed pop’s frivolous clichés into droll jokes, as heard in the plodding, hypnotic title mantra of 1978’s “Good Times Roll.” He made no apologies for splicing electronic elements into guitar rock, even at a time when doing so was often written off as suspect and cheesy. In this, he presaged a lot about how popular music would move in the decades after his band’s debut. His fascination with then-novel sounds began in high school, when he’d spend hours in his family’s basement fiddling with keyboards.