It’s the final days before a national election, which means that the celebrities are getting out the vote. Will Ferrell is knocking on doors in Georgia. Travis Scott is rallying with Beto O’Rourke in Texas.
Which is not to say she’s uninvolved. Her Instagram story has recently morphed into a continuously updated gallery of people who have newly registered to vote or voted early. Tag #justvoted and mention Swift in your Instagram caption, and you too could get beamed to Swift’s 112 million followers—with custom, cutesy annotations. “Not all heroes wear capes … Some wear voting stickers on their fingers,” Swift (or an assistant) wrote under one fan’s pic, which she also festooned with hearts, stars, a smiley emoji, and a “QUEEN” banner.
Rock-the-vote efforts by celebs aren’t new, but Swift’s might represent a particularly savvy, well-timed evolution. Certainly it’s a fresh phase for her. In early October, the superstar infamous for issuing no opinions about the 2016 election forcefully endorsed two Democrats running for Congress in her home state of Tennessee. “Please, please educate yourself on the candidates … and vote based on who most closely represents your values,” she wrote in an Instagram post that likely contributed to a surge of more than 100,000 young adults registering at vote.org. Some might have guessed that this awokening would be a one-and-done affair before she returned to mere tour promotion. But instead, Swift has doubled down on her campaigning—though within clear and careful parameters.