Moggach’s book is set in the Netherlands in the 17th century, at the height of “tulip mania,” a phenomenon where the recently introduced flower became the hottest ticket in Europe before the speculative market around it collapsed in 1637 (not unlike so many a dot-com bubble hundreds of years later). DeHaan plays an artist, Jan Van Loos, who falls for married society woman Sophia (Vikander) when he’s contracted to paint her. Together, they invest in the tulip market in an effort to make enough money to escape from the clutches of her domineering husband Cornelis (Waltz).
You’d be forgiven for thinking that doesn’t exactly sound like a box office barn-burner. But the novel was once a hot Hollywood property, optioned by Steven Spielberg and initially planned as a $48 million DreamWorks production in 2004, directed by John Madden (Shakespeare in Love) and starring Jude Law, Keira Knightley (or perhaps Natalie Portman), and Jim Broadbent. The film was in active pre-production, with sets built and some 12,000 tulips planted, when the U.K. government closed a tax loophole and the financing collapsed. Those 12,000 bulbs, Moggach said, were given to her friends and neighbors in London, sprouting everywhere as a reminder of a film that never was.
Moggach isn’t some Hollywood neophyte: She wrote the screenplay for the 2005 Pride and Prejudice and saw her novel These Foolish Things adapted into the film The Best Exotic Marigold Hotel. So there remained interest in Tulip Fever, which was finally resurrected as a film by the mega-producer Harvey Weinstein. Though its budget was lower, at $25 million, Weinstein still assembled a big cast and hired Stoppard to work on the script; many more tulips were planted, and the film was finally committed to celluloid in 2014. That, usually, would have been the end of that.
Tulip Fever was first slotted for a November 2015 release, capitalizing on Vikander’s emergence as a star (she won an Oscar for The Danish Girl, which came out that fall). Then it was moved to July 2016. Then February 2017, seemingly acknowledging that the film had limited awards potential, coupled with rumors that The Weinstein Company, which produced the film, was lacking in funds to mount several major releases every year. Just before its February release, the film was punted again, down to August, and in some strange final indignity, it was shoved to September 1, where it will (reportedly) finally debut in semi-limited release.
Some journalists have attended screenings throughout the years; many more audiences have been subjected to untold test screenings, with Weinstein and the director Justin Chadwick trying out various cuts. But this new edition has been largely kept under wraps. A Writers Guild of America screening was canceled, at the last minute; the horror film Annabelle: Creation was reportedly shown instead. The film’s advertising strategy, such as it is, is suddenly emphasizing that Tulip Fever is a steamy sex thriller, a far cry from the tony Stoppard-penned costume drama it was originally pitched as. Soon, audiences will be able to decide for themselves.