“Even though we’ve given it a year and a half, we’ve been hoping against hope that it would start to click with our audience, but it hasn’t happened and we’ve haven’t seen evidence of it happening,” Comedy Central president Kent Alterman told The New York Times. He said Wilmore’s contract, along with those of several other staffers, were due to expire, and the network decided not to renew them, despite the clear value of having a political talk show in the run-up to the presidential election. The Daily Show will shoulder that burden alone, with the comedy panel show @midnight shifting to the incongruous 11:30 spot in the interim.
Wilmore was candid in his reaction, though he thanked Comedy Central and Stewart (who championed him as Colbert’s replacement and produced the show) for giving The Nightly Show a chance. “I’m also saddened and surprised we won’t be covering this crazy election or ‘The Unblackening,’ as we’ve coined it,” he said in a statement, referring to President Obama leaving office. “And keeping it 100, I guess I hadn’t counted on ‘The Unblackening’ happening to my time slot as well.” With Wilmore gone, Noah is the only person of color hosting a late-night show.
While Noah’s Daily Show sticks pretty strictly to the talk-show formula—monologue, pre-taped sketch, then an interview—The Nightly Show entered the landscape trying to do something different. Wilmore would open with some solo jokes about the day’s issues before quickly shifting to a long, wide-ranging panel discussion with four different guests. Other late-night hosts like Bill Maher and Bill Simmons do panels, but only once a week, and Wilmore’s approach opened up fascinating avenues of dialogue on issues as sensitive as Bill Cosby’s criminal trial or whether the Black Lives Matter movement is anti-police.
But Wilmore’s experiment was just that, and in May, he admitted it was too exhausting to keep up on a nightly basis. The show’s talent department was stretched thin trying to book four interesting guests every night, and The Nightly Show eventually scaled back to just one guest per night, with only occasional panel discussions. Though that certainly made production easier, it also took away some of the show’s distinctiveness.
In his first year as host, Wilmore suffered from a tidal wave of industry turnover and new faces. His debut was drowned out by high-profile launches like Colbert’s Late Show on CBS, the viral popularity of James Corden’s Late Late Show, the critically acclaimed debut of the Daily Show alum Samantha Bee’s Full Frontal, and, of course, the rollout of Noah as Stewart’s successor. Suddenly, Wilmore’s show was old news, despite going through the typical growing pains of a new late-night program.
There’s a sense that Wilmore is departing because he was a lower priority for Comedy Central, which is focused on attracting younger viewers and shoring up Noah’s numbers (the company rolled out an advertising blitz for The Daily Show’s convention coverage). Any show’s ratings depend heavily on their lead-in, the show that airs before them, and Noah’s Daily Show averages about 1.3 million compared to Stewart’s 2.1 million in his final year as host. The Nightly Show’s ratings dipped commensurately, but Alterman said the network is happy with Noah’s performance because he’s popular among young people. The Daily Show is the number two late-night show in the 18-34 age bracket, and the social media-focused @midnight does very well with younger viewers (it would often beat Wilmore’s show in those ratings, despite airing after it).