In the past 12 months, the number of movie trailers you've seen is probably greater than the number of actual movies you've seen. Now that the Internet means you don't have to show up to a theater to watch them, previews are more widely available—and widely discussed—than ever. Which means the good ones really deserve to be appreciated.
Like the movies themselves, trailers can be exceedingly formulaic. The best ones either break from that format in one way or another (which is why movies with multiple-trailer campaigns often feel free to get creative with their early clips) or embody that formula so well that you gain a newfound appreciation for why that formula works.
I've put together this list of the year's best trailers as an act of appreciation. Yes, they're crass. Yes, they're advertising at their core. Yes, it's outrageous that you have to watch other advertising on YouTube before you can even watch one. But when they're good, they're good.
Best Multi-Spot Teaser Campaign
Some fans found the final trailer for The Hunger Games: Mockingjay: Part 1 underwhelming, but part of that reaction may have been due to the fact that the earlier teasers were just so good. In a one-two punch of unnerving creativity, we got propaganda messages from President Snow (Donald Sutherland) warning the population of Panem against rebellion. In the first clip, the camera pulls back to reveal a stoic, almost complicit Peeta standing at Snow's right hand. Honestly, the look on Peeta's face in that clip (the loyal clenched jaw, the trapped haunted eyes) shows up any of the acting Josh Hutcherson does in the actual film.