If you’re watching TV, it’s probably not the only screen you’re looking at. Most viewers nowadays are online on some device while they watch, a growing trend that advertisers and networks are trying to take advantage of. Knowing that audiences have this “second screen” can also affect a director’s narrative choices.
“The way you watch television shapes the way you make a television program,” Reed told Quartz after a recent screening of the hour-long documentary. “And I know that when I watch a show now… if there’s something I don’t know, I will Google it.”
Indeed, in a 2013 survey of TV viewers worldwide, 75 percent multitask on mobile devices when they’re watching, and 49 percent said they use the Internet or an app to look up information about the content they’re watching.
TV Viewers Use Apps or the Internet to Look Up Facts While Watching
(Some of these numbers—Brazil, Chile, China, Russia, and Ireland—reflect only urban viewers.)