Weather worries have sent prices for Super Bowl tickets tumbling on the resale markets, but don't think you'll be able to snag a last-minute bargain. They are still ridiculously expensive.
Super Bowl ticket prices are down roughly 40 percent from where they were after the NFL's conference championship games just one week ago, according to secondary market ticket aggregator SeatGeek. Unfortunately, that still means you're not getting in for less than $2,000 a pop. Ticket resale monitor TiqIQ, which follows the average price listings, rather than the price actually paid, found that listings were down 25 percent, from $4,000 to $3,000, since the two teams were decided last week.
So why aren't fans snatching up tickets? Chalk it up to two big factor: weather and two franchises from the Western half of the country that aren't known for their nationwide appeal.
The expected cold at the outdoor MetLife Stadium is the obvious culprit here, as forecasts grow more dreary. And who can blame them? Compared to a cozy party with friends and family, cheap beer, and nachos, sitting in the ice cold seats of MetLife doesn't sound too fun. “People are looking at the weather, and it’s not that appealing," TiqIQ told The New York Times. Though people have long suspected the the weather could be frightful, actually seeing the 30-something degree forecast can change ticket-buyers' minds.
Of course, fans in Denver and Seattle are used to watching cold and wet football, but their distance from the big game is keeping them away. Combined, tickets bought by buyers in Colorado and Washington have made up just over 25 percent of the purchases, SeatGeek told The Denver Post. Buying a plane ticket, reserving a hotel, on top of a game ticket makes for an expensive vacation. Similarly, the two West Coast teams aren't huge draws nationally, making for an "unsexy" matchup, Lance Patania, president/CEO of Prominent Tickets, said to USA Today.
There's also just cold hard fact that ticket brokers may have seriously overestimated demand for a glamorous New York City Super Bowl. "Everybody said it's Wall Street, it's New York City, it's North Jersey, a lot of people, a lot of money, they're going to drive the market," Lance Patania, president/CEO of Prominent Tickets, said to USA Today. "It's been doing anything but that."
This article is from the archive of our partner The Wire.
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