More and more often these days, authors are considered responsible for their own success—and those who were once responsible for promoting them now tout the glories of self-promotion. Or, as a cheery New York literary agent recently put it, “You, the author, have an unprecedented amount of control over the way people discover you and your work, and how your ‘presence’ is presented to the world.”
Here’s what an author's guide to stardom might look like in the near future.
What a fortunate time to be an author. With the range of social and antisocial media at your disposal, you, the author, have unlimited opportunities to reach every single member of your potential audience. And we have your back, we do. That’s why we’ve assembled these tips for getting the world’s attention. It’s time for you to think outside the book.
Finding the right audience is like online dating. Who loves long walks in the rain? There’s a soul mate for your Portland-born Samantha! Is someone enamored of the majestic beauty abundant in America’s national parks? Marry this novel, already! All you, the author, have to do is play matchmaker.
Your ripe and delicious novel could be all over that internet like a brag on Facebook. Take the passage where Samantha climbs Half Dome to meet up with Hugo. You might:
- Write a life-changing essay about a trek of your own, and submit it to LifeChangingHikes.net, YosemiteAfternoons.com, StoriesBehindPeopleNamedSamantha.net, or the Huffington Post.
- Craft a dozen painstakingly researched pieces on Samantha’s gear. Offer these to blogs devoted to day packs, crampons, tampons, etc.
- Post a novel excerpt in TripAdvisor’s Yosemite comments section.
- Write a quiz on Literary Hikes for your Goodreads author page—give away your novel as a prize!
- Organize a flash mob performance atop Half Dome. Don’t hesitate to go full frontal Hollywood—maybe the crowd wears bear suits and ranger hats, though wet T-shirts work, too. All the better if you can do it on a double-rainbow day. Hiring several videographers will ensure that you have abundant footage for fashioning a two-minute You-Tube clip.