In what could be the best publicity stunt yet for Anchorman 2 so far (and there have been some great ones), Will Ferrell's Ron Burgundy is going to Winnipeg to cover curling.
Yes, Burgundy will be the "newest member of the TSN team" (that's "The Sports Network," or Canada's version of ESPN) while the channel broadcasts the 2013 Roar of the Rings, which, from what I can tell, is a big deal in the world of Canadian curling. Whoever wins the event goes to the Olympics!
So how better to stress the gravity of this event than with an anachronistic fictional character providing color commentary?
Look for Ferrell to "paint the town [of Winnipeg] burgundy" on December 1, which kicks off seven days of thrilling curling tournament action. He'll be joined by Vic Rauter, the self-proclaimed "voice of Canadian Curling."
This article is from the archive of our partner The Wire.