Here's something new on the Kanye West-ern front: in an interview with Philadelphia's Power 99 Radio, the rapper told the station that he's already working on a follow-up to Yeezus—which arrived less than six months ago—and that it could be ready "by next summer." Well!
No word on how progress is even remotely possible considering the full-throttle-ahead machine that is the Yeezus tour (coupled with West's recent publicity regiment), but let's take him at his word: what might a Yeezus follow-up even entail? With its harsh, minimalist beats and bracingly defiant tone, that album—polarizing as it's been—feels like a sort of culmination of West's studio output. What might a follow-up look like?
Here's what we do want: more Rick Rubin. The Gandalf-bearded producer cobbled Yeezus's pieces (Sidenote: Kanye, please make "Yeezus's Pieces" a candy line) into a finished product in record time and proved a formidable secret weapon, removing elements as much as he added. Also on the wishlist: another record as lean and tightly wound as Yeezus, which is scarcely half the length of, say, The College Dropout. (Rubin reportedly chopped it from 16 tracks down to 10, saving those six rejects for this ostensible follow-up.) And more racially-minded social commentary, along the lines of the eerily astute "New Slaves," would be nice, too.
West also found time for an interview with Hot 97's DJ Angie Martinez, during which he said he's left his deal with Nike behind and worked out a clothing deal with Adidas:
West additionally told Martinez that he plans to be "the first hip-hop designer" and "bigger than Walmart," which lacks the sacrilegious thrust of John Lennon's (in)famous "more popular than Jesus" remark, but considering West is approximately on top of the heavens and earth right now and Walmart is mired in foul heaps of ugliness, it doesn't seem like such a tall order for the rapper. But if he goes around saying he's bigger than Adidas, that could have awkward repercussions on his new clothing deal.
Though he is—he's bigger than Adidas. Maybe he should just say it.
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