When Lady Gaga announced her new album would be called Artpop, the title seemed strangely redundant. Her entire career has been about trying to liven up dumb-seeming dance music with color, provocation, and meaning; she, if no one else, thinks she’s been up to artpop this whole time.
Her 2011 album Born This Way was the art-poppiest thing she’d ever done—a gonzo mix of proudly cheesy sounds with lyrics waging war against self-consciousness. Some of it amazed, some of it bored, and plenty of people saw its self-empowerment pretensions as, well, just pretensions. But to Gaga’s fans—and to skeptics who, like me, found themselves hooked by the gutsiness of the thing—the album worked: Listening to these crazy, over-the-top songs about feeling good about yourself really did make you feel good about yourself.
At first, it seemed like the same could be said of Artpop. When it leaked more than a week ago, it felt like a rush—as I wrote at the time, the music sounded huge, made you laugh, and packed some quirk. It seemed like there was a lot of fun craziness to be had here.
Listening more, though, I’m not so sure. Artpop, on sale today, is noisy and excited and well produced, yes. But none of the hooks bite as hard as Gaga’s best, and none of the weirdness is as weird as, say, the industrial meatgrinder clamor of “Judas,” Born This Way’s second single. The music's hyperactive, but also pretty safe—eager to please, not blow minds or change the world. Combine that move towards the conventional with what Gaga’s singing about, and it becomes downright bleak; Artpop is about, and embodies, the idea of entertainment as a mere distraction from emotional emptiness.
“When I am not onstage I feel dead,” she told Rolling Stone in 2011. “Whether that is healthy or not to you, or healthy or not to anyone, or a doctor, is really of no concern to me.” That's the idea behind tracks like lead single/album closer “Applause,” which lays out the philosophy here: fame as medication, “I live for the applause.” The version of the song that’s reached the Billboard Top 10 is springy, vaudevillian electronica, but the DJ White Shadow remix on the extended version of Artpop stretches out the song to something slow-moving, atmospheric, and spooky—a more-fitting sonic accompaniment for a sentiment that, as Gaga put it, may not be all that healthy.