The recent sale of Newsweek offers just the latest sign that it's tough times in the magazine industry. But that doesn't mean new periodicals aren't popping up. Among the more intriguing is Vintage, an eclectic, highly tactile arts and culture biannual founded by Ivy Baer Sherman, whose very name sounds like it came off a masthead from the golden age of magazine publishing. “What better time to launch a publication than when all eyes are focused on the destiny of print?" she asks. "You’ve got everyone’s attention.”
The philosophy behind Vintage is the same one behind the vinyl-records resurgence: There's a market for cool, touchable, analogue cultural products. So far, that philosophy has worked all right; each copy of the publication's four issues have sold out.
Sherman says she's aiming for “something extraordinary that at once informs, inspires, surprises, and delights.” Each issue is a page-turning cacophony of interactive, pyrotechnical printing techniques, tricks, and indulgences, designed and produced by an array of contributors including printers, die-cutters, binders, a paper engineer (Shawn Sheehy), and a graphic designer (Regis Scott). It's “something of a portable museum,” with each edition representing “a new exhibition that I have the pleasure of curating.” The article's culturally eclectic, artsy, and arcane content—including stories on bed jackets, Victorian doll houses in L.A., and artist Joseph Cornell—is chosen with an eye towards “setting out to explore how this particular artist’s/writer’s voice can blend and riff with graphic design, texture, dimension and the possibilities of print,” Sherman says, adding that “each piece must stand on its own while fitting into the overall flow of the issue.”