What is the most ridiculous part of the trailer for the long awaited, highly anticipated Steve Jobs movie starring Ashton Kutcher now titled Jobs and not jOBS? Is it the use of Macklemore and Ryan Lewis' "Can't Hold Us?" Is it Kutcher, as Jobs, lashing out at an employee who thinks typeface "isn't a pressing issue?" Is it Kutcher standing in a sun drenched field and raising his arms to the sky? Is it Kutcher donning the famous turtleneck? Is it just Kutcher? Is it the clichéd tortured yelling? Is it Josh Gad as Woz? Is it Woz meeting North West—oh wait.
Maybe we're being unfair, but it just seems like there's no way this movie can win. With the ridiculous casting, that early title, and the knowledge that a biopic based on Walter Isaacson's biography penned by Aaron Sorkin is on its way, Jobs just comes off as a stepping stone good for a laugh. The trailer is formulaic, but really, what were we expecting?
This article is from the archive of our partner The Wire.