Spring Breakers is a complicated beast. To the untrained eye the movie is supreme trashy, featuring former Disney stars roaming around in bikinis and toting guns (and James Franco doing other things to said guns). It's also the subject of critical analysis: the New Yorker's Richard Brody sees it as a commentary on race in America. It's also doing fantastically well, and now has a clothing line.
Yes, starting Friday you can buy the Opening Ceremony line of Spring Breakers gear, the irony of this whole thing being that the costume designer, Heidi Bivens, who worked on the line, actually used "items from mall stores like Hot Topic, Victoria's Secret, and Forever 21 to keep a sense of realism at play" in the film itself, according to The Daily Beast. The items from Opening Ceremony, the New York-based fashion tastemaker with a penchant for high mark-ups, range in prices from $20 to $90. Bivens collaborated on the line.
The Cut's Hilary Moss explains that Opening Ceremony devised symbols for each of the main characters in the movie, which you can see in the gif to the right. The alien is for Franco's gangster/rapper named, well, Alien. The dolphins are for Ashley Benson's Brit, the marijuana leaf for Vanessa Hudgen's Candy, the ice cream cones for Rachel Korine's Cotty, and the upside-down cross for Selena Gomez's Faith. (Faith is religious, Hudgens wears marijuana paraphernalia in the film.)
Moss also reveals a look at some of the other items for sale, which include a unicorn hoodie sweatshirt, a marijuana leaf pinnie, and bracelets with the movies rallying cry: "SPRING BREAK 4EVER BITCHES."
Per Opening Ceremony there are also items emblazoned with "DTF." The phrase also appears on sweatpants during the movie's perverse, violent ballet to Britney Spears' "Everytime." Harmony Korine loves the Opening Ceremony "DTF" products, according to a blog post from the company.
The question, though, is who is actually going to buy and wear the material, which Korine describes as "mutated or warped" souvenir clothing. Will it be actual spring breakers? Could hardcore Selena Gomez fans start turning up in the products, horrifying parents everywhere? Or will they be purchased by jaded New Yorkers embracing the irony that the movie also seems to trade on?
summer in nyc will be interesting this year: nymag.com/thecut/2013/03…— Joseph Keefer (@josephkeefer) March 19, 2013
We're going to bet on the jaded New Yorkers.
This article is from the archive of our partner The Wire.
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