Remember Guy Fieri's new restaurant in Times Square, the one with the awful food? Well, somebody forgot to buy the domain name and now some jokester's built a pretty convincing spoof site. The fake one won't fool everybody. The site at guysamericankitchenandbar.com is just a menu with some share buttons at the bottom of it, while the Fieri's official site at guysamerican.com is a little bit more robust.
The spoof's not just convincing because the pranksters got the graphic design right — it does look pretty similar to the actual menu on the actual site. It's convincing because the descriptions of the food are so ridiculous, revolting and riotous that one could actually imagine Guy Fieri endorsing them. Well, some of them anyways. We can almost picture a dish called "Guy's Big Balls" at Fieri's highly trafficked Times Square restaurant, especially since the dish includes "Rice-A-Roni crusted mozzarella balls endangered with shaved lamb and pork and blasted with Guy's signature Cadillac Cream sauce." By the time we read further down the menu to the "Blitzmas Beast," however, the farce was obvious. No restaurant in the world would serve "Two jumbo Big Gulp Slurpee cups filled with nacho cheese and tied to each other with 25 bacon strips fashioned into a giant bow." But if there were any restaurant that would, we bet it would be backed by Guy Fieri!
In a weird way, the Internet's relentless trolling of Guy's American Bar and Grill is a good thing for Fieri. It's been over three months since Pete Wells' brutal review of the new restaurant in the New York Times became an instant meme. Everybody laughed at first. But then a weird thing started to happen: people started rising to Fieri's defense and, even weirder, people started going to the restaurant. Like, a lot of people. Less than a month after Wells' review, Bloomberg Businessweek dubbed Guy's American Bar and Grill an "ironic dining mecca." That sort of statement suggests that Fieri's new restaurant actually gained customers from the review. One manager told the magazine that the review "hasn't really affected our business at all" and that the restaurant has "been doing very well."
Who knows why this site showed up so many weeks late. New York City programmer Bryan Mytko took credit for the prank on Twitter not long after the site went up and proudly retweeted praise for the funny thing he did. We've reached out Mytko to find out what motivated him to join the Guy Fieri hate parade and will update this post if he gets back to us. In the meantime, see if you can tell the difference between the two menus.
This article is from the archive of our partner The Wire.