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Every year, there's a shameless race to win your Super Bowl clicks when blogs and newspapers set up "What Time Does the Super Bowl Start?" posts. It appears a similar race has started up for Hollywood's Super Bowl, the Oscars. Or, the outrage over it has, at least. 

We documented this year's Super Bowl phenomenon here. The discussion over the Oscar-themed grab for clicks was firs noticed last night on Twitter: 

So, yeah, this L.A. Times piece got the brunt of the online criticism. It inspired AllThingsD's Peter Kafka to write an entire piece about the End Times of... something, we're not sure what. Moral decency on the internet? That never really existed, so. His message is basically that we're all click whores now and it's all Arianna Huffington's fault, and that we should embrace it, for the clicks. 

We're in no position to debate Kafka's point, but we will analyze how effective the Times' SEO-trolling was in the end. Turns out they incited a nice little tantrum for nothing, because they didn't even get the clicks: 


You see the L.A. Times anywhere? Nope, you don't, because they aren't there. Through some kind of magic the number one result is the generic Oscar homepage. At least the NFL embraced the war for attention last year and made their own Super Bowl start time page. In terms of the Oscar's offerings, things are relatively sparse. Or the top of the food chain is populated with crap, at least. Blog empire Wicked Local has a different Oscar start time post for every local market they cover. We will not link to any of them because the sheer number of posts is outrageous. Moviefone is one of the year's worst offenders, and also the apparent winners after the Oscar website. The long serving movie hotline and news service gamed the top two results with their post about the Oscars' start time and their own story hashtag of the same phrase. Well done, guys. Other usual shameless click-bait suspects were here, too. The Examiner did a "what time?" post. So did the UK's Mirror. A number of smaller local newspapers and blogs did their own posts. D.C.'s In the Capitol placed high in our searches, and so did the Seattle Post Intelligencer

The funniest part of it all? In all our Googling, not once did we come across the L.A. Times post. 

Anyway, we're live over here, and on the red carpet — with GIFs!

This article is from the archive of our partner The Wire.

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