The ABC Family drama may be aimed at teen girls, but it's actually a surprisingly mature, masterfully crafted tease that any adult can enjoy.
Imagine a serial drama with fingernail-biting suspense, high-stakes romance, a capable cast and an intricate mystery that mixes shocking payoffs with savvy, multi-season storytelling. It exists—and it's neither by J.J. Abrams nor on HBO, AMC, or Showtime. It's fair to say that Lost and Homeland fans aren't the target audience of ABC Family's Pretty Little Liars, but they might want to tune in before it's too late.
Not that the show, now in its third season and based on the YA HarperTeen book series, suffers for viewers. The saga has an average viewership of 3.7 million and is particularly popular with young women, scoring its biggest ratings among the 12-34 demo—among whom, in fact, it's the top-rated scripted show on cable. If a glance at its social media following is any indication, it's the lower end of that age group that's most invested. The show's August season finale set a Twitter TV episode record with 1.6 million mentions, and October's Halloween special drew attention from a reported 433,000 tweeters—making the spoiler-rich series a rare island of appointment television in the streaming-and-DVR ocean. Pretty Little Liars fans have to know what happens next.
Watching the show, it doesn't take long to understand why. If AMC's The Walking Dead has extended the zombie film into endless survival horror, Pretty Little Liars is doing the same for the slasher genre. Yet in many ways, it's inverted the archetypes: Historically, slasher films slice their plots thinner than Oscar Mayer turkey, with some variation of a horrific tragedy, a shadowy killer seeking vengeance, and a group of attractive, airheaded young people dying one by bloody one. You'll find elements of all that in PLL, but over the course of three seasons, the patient show has inflicted not quite a half-dozen deaths, making each pivotal. And thanks to its PG-13 network, the gore and gratuitous sex of its cinematic relations is notably absent. What's left is a show that doubles down on plot, characters, and genuinely surprising reveals, moving with a slow, deep tension that turns every episode into a trembling trip to the multiplex. I Know What You Did Last Summer, it isn't.