Starting in 2013 CNN is giving Anthony Bourdain a show where he will discuss the foreign affairs and true crime. Just kidding, it sounds like his new show, to air on Sunday nights will be a lot like his shows No Reservations and The Layover.
"Launching in early 2013, the show will be shot on location and examine cultures from around the world through their food and dining and travel rituals," reads the release describing Bourdain's new show (which could be the press release for any Bourdain show). It adds that he's retained the same production team that brought you Bourdain's previous shows when they were shooting on location and examining cultures from around the world through their food and dining and travel rituals.
It's an interesting move for anti-mainstream Bourdain and his brand (that said, No Reservations is a magical godsend that is often on at the same time and sandwiched between Bravo's housewife parade and whatever channel House Hunters is on) not just for CNN's mainstream and breaking news-minded audience, but also because he's feuded with CNN's food editors in the past. As for CNN's saggy ratings, the new show might break new ground and attract some new viewers, but as executives and media gazers have noticed, Bourdain's hire doesn't really address where CNN is getting whipped: primetime ratings. But hey, maybe Bourdain can giggle or something?
This article is from the archive of our partner The Wire.