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We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention.Today: Snoop Dogg cleaned up on The Price Is Right, the Paramount's Rose Parade had the bench from Forrest Gump but no octopus, and the viral marketing push for the next James Bond has begun.

Snoop Dogg kicked off celebrity week on The Price Is Right today by winning $72,000. Good for Snoop, but bad for everyone who spent their federal holiday doing things with friends and family other than watching The Price Is Right. [Meta Cafe]

Paramount Pictures had a float in the Tournament of Roses parade for the first time this year, which probably wasn't the most prudent investment after the historically bad box office returns of 2011. It was 55-feet long and carried the bench from Forrest Gump, a car from Grease, a replica of the USS Enterprise from Star Trek, and a transformer from Transformers. Which is a roundabout way of saying that it was no Occupy Octopus. [The Hollywood Reporter]

After 32 years, Universal Studios in Orlando is closing the elaborate, smoky, frequently broken Jaws ride at the end of business today. As water-based theme park attractions where actors fire shotguns at flaming mechanical sharks go, it was pretty terrific. If you can't be in scale-model Amity Island for a final ride, at least you can enjoy this comprehensive, staff-produced tribute film. You can practically smell the burning shark foam. [Inside the Magic]

The new James Bond movie doesn't open for 297 days, but producers have already started leaking buzz-building, underlit footage from the set, cut together with interviews with people who are not James Bond. It tells us nothing about what director Sam Mendes has planned for the character, but still: James Bond!   [I Am Rogue]

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