What is one thing you would do to fix college sports?
The result: Coaches and athletics administrators are constantly pressured to spend more; to recruit successfully so they can win; to win so they can fill stadiums and go on television and to the playoffs; to make more money so that new, state-of-the-art arenas can be built, salaries can be raised and so on.
In 1991 when I was in Congress, I introduced legislation to restore the NCAA broadcasting monopoly in return for a college president-controlled NCAA and revenue distribution that was not dependent on win-loss records but on a school's diversity of programs, including Title IX compliance and the academic performance of its student-athletes. Schools that did not want to be part of this collective NCAA (similar to the NFL) would lose the non-profit status of their athletic departments. My bill would have provided a living stipend for student athletes and would have insured a five-year term for their scholarships.
I believe that if Congress restored this "benevolent monopoly" status to the NCAA that the juggernaut of commercialism would be dramatically weakened.