Give NBC's Brian Williams credit--he really seems to think anchoring a nightly news broadcast seen by millions of people is preferable to hosting a syndicated daytime talk show. Not all of his competitors can say that. Another major difference between Williams and his rivals: he's actually eager to engage with the world during the 23.5 hours a day he doesn't spend reading the news on television. People seem to like the idea of an anchorman who isn't hermetically sealed in a studio.
Williams's sense of humor might help him connect with demographics that don't always tune in to the evening news. At his best, Williams is a dry, understated, and a cannily accurate judge of what people presently hate. This was on display today in his deadpan takedown of The Wall Street Journal's primer on office candy-bowl nonsense. "No one is victim to a bowl," Williams wrote on his NBC blog. "We are bigger than the bowl. I guess that will stand as my pearl of wisdom for today. We are bigger than the bowl."
Not laughing? Then check out Williams' triumphant follow-up to the The New York Times-just-discovered-Brooklyn runner he started in December. Now cab drivers are the ones who don't know what to make of the borough.
This article is from the archive of our partner The Wire.
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