Hyundai has signed up ... Pomplamoose ... for its new TV campaign.

Previously on Pomplamoose and the Pomplamoose wars, here, here, here, here, etc. Inside-advertising intriguing detail: Pomplamoose previously served an uncredited off-camera role for the sublimely retro Toyota Avalon TV campaign. Why the switch? (Better terms? Desire for face-time on screen? Suddenly prefer Hyundai? Unwholesome impulse to be cutesier than is really wise in this Hyundai ad?) I don't know. But Happy Turkey Day.

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