Hyundai has signed up ... Pomplamoose ... for its new TV campaign.
Previously on Pomplamoose and the Pomplamoose wars, here, here, here, here, etc. Inside-advertising intriguing detail: Pomplamoose previously served an uncredited off-camera role for the sublimely retro Toyota Avalon TV campaign. Why the switch? (Better terms? Desire for face-time on screen? Suddenly prefer Hyundai? Unwholesome impulse to be cutesier than is really wise in this Hyundai ad?) I don't know. But Happy Turkey Day.
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James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. He and his wife, Deborah Fallows, are the authors of the new book Our Towns: A 100,000-Mile Journey Into the Heart of America, which has been a New York Times best-seller and is the basis of a forthcoming HBO documentary.