"Mad Men" isn't a particularly huge draw for advertising itself, despite plenty of interesting tie-ins with marketers such as BMW and Jack Daniel's whiskey over its three-plus seasons. Airings of "Mad Men" took in only $1.98 million in ad revenue in 2009, according to Kantar Media. In 2008, the show nabbed just less than $2.8 million, and in 2007, approximately $2.25 million. These are paltry amounts when one considers that a 30-second ad in an equally buzzy program such as "24" on Fox cost between $200,000 and $280,000 as the show, off its peak, headed into its final season.
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Eleanor Barkhorn is a former senior editor at The Atlantic.