For the next two weeks, I'll be deferring to some friends for their World Cup-related insights. Yesterday, Anmol Chaddha, our man in Cape Town, maneuvered the tricky, harshly realistic expectations of the host fans. Today, Pete L'Official—who has previously guested in this space with his musings on Cristiano Ronaldo—considers the meaning of Louis Vuitton's plush, edition-of-one World Cup Trophy case. Who knows what tomorrow will bring? (Well, I do. And it involves R. Kelly.) Be sure to bookmark this page, until the blog's RSS feed gets sorted out.
By Pete L'Official
Of all the pleasantly bewildering things to behold in these days leading up to the 2010 World Cup in South Africa, the image of Louis Vuitton's FIFA World Cup Trophy Case, with the trophy itself safely ensconced in what looks like velvet-lined interiors, certainly ranks among the most provocative. That FIFA should call upon one of France's most famous fashion houses to appoint a bespoke accessory for one of the world's most famous prizes? Not at all surprising. Neither is the fact that the case comes plastered with the company's signature monogram. (Any perceived vulgarity of taste here is far outweighed by the refinement of their other Cup-themed promotional campaign.)