... but boy, am I a sucker for the TV ad campaign they're running nonstop now. Of course I love the "Romance of Flying" ad, below, featuring the melodic stylings of Percy Faith:
Yet if anything, the "Age of the Great Trains" ad is even more pleasing. While it doesn't have any airplanes, its backup music is a version of "Mr. Sandman" by the indie group and long-time YouTube favorite Pomplamoose, which I don't get tired of hearing. (Recent NPR interview with Pomplamoose here.) Half the airtime on Pomplamoose videos seems to feature the drummer / instrumentalist Jack Conte, who is very talented but is not really that great to watch. Fortunately the other half is of the singer Nataly Dawn, whose multi-frame shots on the screen usually show her singing all parts of a multi-track harmony at once, as below. (And Conte below her, so you see what I'm talking about. Before anyone points it out: yes, yes, I realize that if we produced music videos in my household, people would similarly be wishing that my wife got most of the airtime.)
The combination of a 50-year-old original recording (Percy) and a retro cover put out last year (Pomplamoose) works nicely, at least to my taste. Too obviously derivative of the Don Draper-era? I don't care. Sometimes I am skeptical of the power of ads to change my attitude toward a company -- I mean, except for wonderful display ads in high-end magazines and in their associated serious yet trendy high-end web sites. But these do a lot to change my attitude.
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