As everyone predicted. I don't have much understanding of this. I don't really get how endorsements and the human brain work. I can't really recall ever buying something because someone famous, who I didn't know, told me I should. Maybe as a kid.
Anyway, I don't doubt the logic. But the whole business befuddles me.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.