As everyone predicted. I don't have much understanding of this. I don't really get how endorsements and the human brain work. I can't really recall ever buying something because someone famous, who I didn't know, told me I should. Maybe as a kid.
Anyway, I don't doubt the logic. But the whole business befuddles me.
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is a national correspondent for The Atlantic
, where he writes about culture, politics, and social issues. He is the author of The Beautiful Struggle
, Between the World and Me,
and We Were Eight Years in Power